English

BelWillesden is a foreign enterprise operating in the territory of the Republic of Belarus since 1999. Since 2002 the company has been implementing a long-term project on development of GIPPO retail trade network focused on all sections of population. Since 2005 five trading facilities of different types have been opened in the capital of the Republic of Belarus, city of Minsk: one GIPPO hypermarket and four GIPPOmarket stores of a “nearby” type. In February 2008 a GIPPO hypermarket was opened in Mogilev being the first regional store in the country. In 2009 a new GIPPO supermarket was opened in Minsk district (village of Borovaya) and in 2010 second GIPPO supermarket in Minsk and third hypermarket in Gomel took place. At present, GIPPO trade network is represented with three types and includes 7 trading facilities:

 

 

In the stores of GIPPO trade network there are up-to-date retail organisation methods and discount system being used, various promotion campaigns are regularly held for buyers.

 

Starting new facilities will allow continuing work focused on the top position in the sphere of modern multitype retail trade networks in Belarus. Today, GIPPO is one of the most recognisable brands in the capital actively participating in professional contests. Based on the results of the Choice of 2006 festival contest, GIPPO was declared Hypermarket No.1 of 2006. Based on the results of the Brand of 2008 professional contest, the trade network took the third place in the Trade Networks nomination. Based on the results of the Brand of 2009 professional contest in the Leading Brands consumer nomination GIPPO trade network was recognized as the leader in the Services-Hypermarkets, Trading Centers, Trade Networks category.